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3 Digital Media Planning Worksheets for Your Next Online Campaign

To help you get started on your next digital ad campaign, we’ve created the following worksheets to make sure you plan, strategize and optimize your plan as effectively as possible.Step-by-Step Guide...

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SRDS.com Exclusive: Interview with Zenya

The division between agencies and vendors is increasingly blurry in today’s digital advertising world. From “traditional” ad networks to retargeting platforms to RTB marketplaces, it can be...

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New Native Advertising and Content Marketing Task Forces for the IAB

When the Interactive Advertising Bureau (IAB) makes an announcement, most digital marketers, publishers and advertisers listen. So when the group announced last month that it launched two task forces,...

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SRDS.com in 2013: What's New!

It’s been a busy year at Kantar Media SRDS and we’d like to recap some of the highlights in the last six months, specifically product enhancements, user events and our top content. Here we go! Users...

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Twitter Reveals New Ad Retargeting Capabilities

If you visited an online candy shop recently, you may start to notice candy-related promoted Tweets while surfing Twitter. That’s because the social networking site has announced a new way for brands...

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Digital Ad Unit Spotlight: Billboard 970x250

The number of IAB Billboard display ads (970x250) running on websites listed in the SRDS.com Digital Media database increased 14% from June to July 2013.* Despite this growth, the Billboard ad unit...

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When Do You Conduct Media Planning for Black Friday Promotions?

As fall begins, we're curious about how you plan media for busiest shopping day of the year: Black Friday. Let us know below! Fill out my online form. var w7w3x7;(function(d, t) { var s =...

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More than Half of Our Employees Use a Digital Device to Watch TV Programming

Even though the list of ways we can watch television programming continues to grow, the traditional TV is still the favorite among Kantar Media SRDS and Healthcare Research employees. But that doesn’t...

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7 Reasons Media Companies Work with SRDS.com

Since 1919, we have collected and curated advertising data from media brands, and then delivered it to media buyers and sellers, hence our tagline “Where Media Decisions Are Made™.” We’ve always...

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Who Uses SRDS.com?

At Kantar Media SRDS, we collect, curate and deliver the data media buyers need to connect with media sellers. But who specifically uses SRDS.com? First off, we work with ad agencies and brands to...

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SRDS.com Exclusive Interview with SteelHouse

Kantar Media SRDS strives to help you demystify the U.S. ad network and exchange ecosystem. The following Q&A is based on a conversation we had with Lauren DeSalvo, Product Marketing Manager &...

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Media Planning Basics: All About Out-of-Home

Billboards often come to mind as a prime and popular use of out-of-home (OOH) advertising. But did you know that there are actually tons of OOH media types? If you haven’t dabbled in OOH yet, here are...

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Media Planning Basics: DMA vs. MSA

Media planners and marketers should understand the difference between DMAs and MSAs to most effectively incorporate these definitions into local broadcast campaigns and optimization strategies. Keep...

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3 Insights on Online Display Advertising and Ad Sizes in August

The digital advertising landscape is constantly in flux. From new ad tech vendors entering the market to frequent IAB announcements, it seems like there’s always a piece of news to report. We want to...

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U.S. Ad Spending Shows a Slight Increase in Second Quarter of 2013

Although ad expenditures remained flat in the first quarter of 2013, Q2 exhibited a small improvement. Total ad expenditures in the second quarter increased 3.5% compared to that time period in 2012...

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